A ghostwriter is a professional writer whose goal is to write YOUR book or other content. What would YOUR life or workflow look like if someone else was dedicated to doing the writing? Would you have a book published that lends credibility to your name in your industry? Would you have customized training materials for your business—for staff members or customers? Would you have an active newsletter or blog to attract and retain customers? Why is it that we hire people to fulfill a vast number of needs in our businesses—ranging from technology specialists to graphic designers—yet for some reason think that we are confined to doing all of our writing ourselves? Why—when asked to write a book or article—do people respond with “Writing isn’t my strength”, “I don’t have time to write” or “I’m simply not a good writer” instead of delegating such tasks to someone else? We wouldn’t think of being late with invoicing or billing because “bookkeeping isn’t my forte”, instead, we hire someone else to take care of it! Once you come to realize that a ghostwriter can be an integral part of your team and business development plans, the sky’s the limit on where you can allow your imagination to flow.